provides China's only specialist recruitment service for the Fire and Security, Security and Investigations, Safety, Heating, Ventilation, Air Conditioning and Refrigeration (HVACR), Building Automation Systems (BAS), and very closely related industries. Niche Industrial's database of talent for candidates from these industries is the largest available – and the most updated - in the Asia Pacific region.

Niche Industrial’s uniquely specialist and industry-experienced team recruits from mid to executive level positions, and has an excellent track record recruiting across all of these industries, and at all levels, for a broad range of multinational clients and new market entrants.

Niche's Industrial Partner, Lois Freeke, has extensive and unmatched specialist recruitment experience in China and the Asia Pacific region, as co-founder of Niche, and from a global NASDAQ listed recruitment company, where she was a top-performing and multi award-winning managing consultant. Lois has spent over five years recruiting in the fire, security, security and investigations, safety, BAS and HVACR industries in China and the Asia Pacific.

Lois Freeke is the only fully certified career and personal branding strategist and outplacement consultant in China, to combine 18 years' mostly Asia Pacific marketing and recruitment expertise. Lois helps trail-blazing expat executives and solo-preneurs effectively differentiate themselves in the highly competitive China market. Lois has helped hundreds of clients manage their careers, access hidden opportunities - and land their dream jobs - since she left the UK in 1994. She is currently based in Shanghai, China, where she has lived for more than 10 years.

Lois Freeke holds a Bachelor degree in Literature and Socio-History from the UK, is a Reach-Certified Personal Branding Strategist, Reach-Certified Online Identity Strategist and is also an ICF accredited Certified Professional Coach (Career). Lois is now pioneering both a new recruitment business model and career and personal branding strategy consulting services in China.