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| Career Coaching & Personal Branding / Online Identity Consulting |
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| In addition to complimentary advice and counseling for our Niche candidates, Niche also offers specific career coaching and personal branding consulting services for candidates and entrepreneurs from all industries, and of all backgrounds, to assist them develop to their full potential and find satisfaction and success in their chosen career path or business field. |
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| Career Coaching |
In addition to all of the items listed on the Niche Outplacement & Candidate Assistance Services web page, career coaching topics commonly include:
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clarity around life mission and vision |
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defining, creating and marketing your personal/career branding and marketing collateral |
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job search strategy and mechanics, accessing hidden job market opportunities |
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identifying new career directions and strategies |
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resolution of work/life balance issues |
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work performance optimization and identification of barriers and behaviors |
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goal setting and action planning; strategy planning and execution for career and transition |
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| Personal Branding Strategy, Assessment, Online Identity Strategy and Implementation Consulting and Coaching |
| Personal Branding is the number one global career management strategy for professionals globally. If you are not attaining your desired business or career results, or if you are embarking upon a transition or promotion, proactive reputation management and differentiated marketing is essential in today’s highly competitive market. |
| How does your target audience find you? |
| Stand out from the crowd, for career or business success, by developing your own personal and authentic brand identity for your target audience. Clearly define and communicate your unique promise of value, and translate it into an effective online and offline marketing campaign that is in sync with your personal brand attributes. |
| Who is this for? Enterprising individuals: job seekers, executives solo-preneurs, consultants, authors, entrepreneurs and small business owners – anyone who wants to take control of their brand image and increase their exposure with a more authentic, visible and compelling brand. |
| Small business owners – ask about our employee branding services to inspire and motivate your greatest asset – your team! When your employees understand what makes them exceptional, they are engaged to deliver not just more - but their best. Drive your team’s performance and engagement, and your business results, by leveraging your employees’ strengths. Customized workshops and programs available. |
| Personal Branding Strategy and Assessment Consulting Packages |
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PHASE I – Personal Branding
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360°Brand Assessment and Analysis of Results (your Brand Baseline) |
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coaching session to determine how to use the results to accelerate your success. |
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four 60-minute personal branding consulting sessions to define your personal brand and determine content for your marketing communications |
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development of a summary brand summary and branded bio suitable for your social networking profiles. |
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consulting re your online ID strategy based on your defined goals, target audience and existing brand (if any) |
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Primary Deliverables:
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brand analysis and summary |
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brand positioning: brand statement/elevator pitch, brand bio/profiles - including target audience definition and competitive differentiation |
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| PHASE II - Online ID Development including a customized blogsite/Web Folio |
| Create a highly differentiated and consistent brand presence which builds upon your existing blog or online presence. This program is highly recommended for optimum, consistent online brand and SEO exposure. |
| Includes set up, content consulting, blogging consulting, keyword research, and copywriting (excluding blog posts) of an easy to manage online portal for your professionally show-casing brand and thought leadership. |
| Includes branding and maximizing of up to three social networking platforms as applicable for your goals. |
Primary Deliverables:
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your baseline online ID profile |
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comprehensive and customized communications plan including suggested and existing communications tools |
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metrics to evaluate program effectiveness |
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| PHASE III - Marketing Communications Plan Development |
| Consulting to develop your annual, customized marketing communications plan to promote your personal brand both online and offline to your target audience, and to drive traffic to your site. |
Primary Deliverables:
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prioritized communications activities agreed |
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integrated plan to include and leverage extra curricular and CSR activities as appropriate |
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project management of personal and digital brand initiatives defined in Phase I |
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development of an online presence (potentially include a web site or modified blog site) |
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| PHASE IV – Brand Identity Marketing Collateral |
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An optional brand identity stationery package, which includes design of business cards, letterhead and labels, envelope and presentations, or as required. |
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Printing is not included, but can be coordinated |
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| Phase V – Optional Ongoing Evaluation and Consulting |
Your search results and social media platforms change almost daily. Weekly monitoring, consulting and reporting on the optimization of your campaign and results is available upon request and invoiced quarterly.
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Discounted packages are available when multiple programs are purchased. All packages can be customized. |
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| Packages and pricing available for all services upon request. Please contact: lois@nichetalentsear-ch.com to arrange a confidential and complimentary consultation and for FREE TOOLS to help you evaluate YOUR personal brand. Refer to Industrial division for more information on Lois Freeke who delivers all consulting services. |
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Testimonials
“China presents countless business challenges... no less so in the quest for talent.
Providing insight and clarity, Niche has helped me in areas where others fell short.
Beyond a wealth of contacts, Niche is pragmatic, progressive and above all can execute. Niche Talent lives up to their name with customized solutions that work.
When it comes to personal brand development and utilization of social media, Niche is a step ahead”.
Dr. Matthew Targett
Head of Innovation
Bayer Technology Services Asia
“Lois has been a wonderful coach, skillfully accompanying me in reaching my objectives in a caring and professional manner. She has helped me recognize my strong points and focus on what is really important for me at this moment. She is also wonderful in follow up and support, a skill which has worked wonders for the life transition path I am on right now”.
Marian Voli, Italy/Hong Kong
“Lois has both exceeded my expectations and enhanced my Coaching experience in every way. Lois has an exceptional ear for detail. Lois goes beneath the obvious and asks very poignant and relevant, thought provoking questions. Lois has provided me with some very specific and practical tools for exploring my goals; whether personal, fitness, career or value related. Her Coaching has helped me accept and appreciate what is special and unique about me. I’m very happy that I reevaluated some of my professional goals and reconnected with some of my passions. Lois, you never miss a beat! You are exceptional at what you do, and I am honored and fortunate to be your client”.
Sarah Levi, Israel
“My coach was amazing. I found Lois to be incredibly supportive and bright. She was able to grasp a very complex situation that I am in an amazingly short period of time and then was able to support me in that. I really felt like Lois has been a gift in my life”.
Lori Edwards, USA
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